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Big Beer’s Plan to Sell to Consumers Who Hate Them

Big Beer’s Plan to Sell to Consumers Who Hate Them

“America’s biggest beer companies want more millennials to buy their products, but they don’t want to be, like, obvi about it.

Anheuser-Busch InBev and MillerCoors — the makers of America’s favorites, Bud Light and Coors Light — have watched their popularity slowly erode over the last decade. Their plans to stem the tide include marketing to a generation notoriously resistant to efforts at being won over.”


Special Events

Tuesday, February 23 at 8 PM:

  • Bell’s Hopslam Hangout
    Hey! We’ve got a little bit of Hopslam draft left! Come hang out with us & Mary of Bell’s and finish off our good ol’ hoppy pal ’til next year.
    We’ll also have Smitten Golden Rye Ale & Midwestern Pale Ale on draft, and Two Hearted cans.

  • Mincey’s Farewell Tour: Trailblazer
    Last month one of our beloved Tryon brand managers, Chris Mincey, brewed a collaboration beer with his guys at Great Divide Brewery of Denver, Colorado. He’ll be leaving Tryon next month to go off and do mountain man stuff climbing the App Trail! He’s doing a farewell tour of some of his favourite top beer accounts in the state with their collaborative Chocolate Mint Stout. He’ll be sharing the love with us on Saturday, February 27 at 4 PM. We’ll have a couple other tasty Great Divide kegs on to support Trailblazer.

    Trailblazer: Aromas of chocolate and mint come together to create the illusion of a peppermint pattie. The taste is reminiscent of the smell except for a lighter flavor of roasted barley is present as well as a medium bodied mouth feel. Similar to a peppermint pattie, the beer delivers a “cooling sensation” when exhaling after consuming a pint. No more beer breath!

  • Alpine/Green Flash Night At CFWB
    Hopheads! Come get your fix!
    Green Flash West Coast IPA
    Alpine Duet IPA
    Green Flash Green Bullet Triple IPA
    Alpine Hoppy Birthday
    Alpine Nelson IPA
    Special guest/Randall: Ristretto Baltic Porter w/ Espresso
    Come hang out with us and Charlie of Green Flash!

Weekly Events


  • Massage Monday: 5-8 PM $10 for 10 minutes with licensed therapist, Josh Lentz.
  • Beer Flights: nine 5 oz samples for $18.
  • Monday Night Nitro: $1 off nitrogen pours.


  • $1 off all ciders, glasses of wine & mead.


  • Sour Night: $1 off select sour ales
  • BYOT (Bring Your Own Trivia): The next wave of pub trivia. Prizes include gift certificates to Chop’s Deli, Memory Lane Comics, Marks of Distinction, as well as beer from us.


  • Throwback Thursday: Revisit one of our old favourite beers.
  • ExBEERiment: We missed National Margarita Day but who needs tequila when you have great, local craft beer! This week Josh Lentz will be infusing Oskar Blues Mama’s Little Yella Pils with strawberries & lime. The first pint pours at 9 PM.


  • New Favourite Friday: Try the latest & greatest!


  • Bartender’s Choice: You never know what you’re going to get!


  • Beer Church: Please join us this week as we welcome a brand new brewery to our market! We’ll be pouring Gibb’s Hundred Brewing Co. out of Greensboro, NC. We’ll have Blind Man’s Holiday Greensboro Pale Ale, The Guilty Party ESB and Whirligig Imperial Berlinerweisse on tap to pour in Gibb’s Hundred logo pint glasses. The first mass is at 1 PM and second mass is at 8 PM.

Draft Beer
For a real-time draft, bottle & wine list, please visit our website: capefearwineandbeer.com


Don’t miss your connection! These drafts are currently on tap but they won’t last long!

Cask: RJ Rockers Black Perle Dark IPA with Espresso Beans & Woodford Reserve Barrel Cubes
Cider: Julian Black & Blue Blackberry & Blueberry Cider
Cider: Original Sin Dry Cider
Mead: Redstone Nectar Of The Hops Dry-Hopped Mead
Nitro: Founders Rubaeus Raspberry Ale
Nitro: North Coast Old #38 Stout
Alesmith Speedway Coffee Imperial Stout
Avery Joe’s Pilsner
Ballast Point Sculpin IPA
Bell’s Hopslam IPA
Bell’s Smitten Golden Rye Ale
Celis Grand Cru Belgian Ale
Coronado Orange Avenue Wheat
Dogfish Head Immort Ale Strong Ale With Maple Syrup
Evil Twin Retro IPA
Fuller’s London Porter
Fuller’s London Pride Pale Ale
Haw River Regent’s Rye Tripel
Haw River St. Benedict’s Breakfast Dubbel
Hi-Wire Death Defying Spring Ale
Humboldt Red Nectar
Moylan’s Hop Craic XXXXIPA
Off Colour Apex Predator Saison
Saranac Ravn Nordic Black IPA with Juniper Berries
Stillwater Moneytree$ Gose-style Session IPA


These beers are scheduled for landing very soon. They’ll be on our itinerary shortly.

Cask: Uinta Anniversary Barleywine
Cider: Doc’s Framboise Raspberry Cider
Cider: Schilling Ginger Cider
Mead: Redstone Nectar Of The Hops Dry-Hopped Mead
Nitro: North Coast Old Rasputin Russian Imperial Stout
Nitro: Flying Dog Gonzo Imperial Porter
Allagash St. Klippenstein Bourbon Barrel-Aged Belgian Stout
Atwater VJ (Vanilla Java) Black Imperial Stout
Bell’s Midwestern Pale Ale
Devil’s Backbone Kabong Triple IPA
Duck-Rabbit Barleywine
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter
Ecliptic Hypernova Triple IPA
Evil Twin Modern IPA
Goose Island Lolita Sour with Raspberries Aged in Oak Cab. Sauv. Barrels
Great Divide Espresso Oak-Aged Yeti Imperial Stout
Haw River Belgian Chocolate Rye Stout
Haw River Newlin’s Belgian Oatmeal Pale Ale
Knee Deep Lupulin River Imperial IPA
Oskar Blues Dale’s Pale Ale
Oskar Blues IPA “The Blue Dream”
Oskar Blues Mama’s Little Yella Pils
Piraat Belgian Strong Pale Ale
Shmaltz Hop Momma IPA with Peaches, Apricots & Habanero Peppers
Westbrook 5th Anniversary Imperial Stout with Chocolate & Raspberries
Weyerbacher Sunday Morning Imperial Stout Aged in Bourbon Barrels
Wild Beer Co. Sleeping Lemons Gose


New Cans & Bottles
Dogfish Head Oak-Aged Noble Rot Golden Ale with Grape Must
Foothills Hope of the Month Mandarina Pilsner
Oskar Blues Deviant Dale’s 12 oz cans

Wines by the Glass
Chardonnay/Sauv. Blanc/Viognier/Pinot Grigio- Bianco Di Napa (Napa, California) 2014

Picpoul- de Pinet (Languedoc, France) 2012
Pinot Grigio (Organic)- Primosole (Italy) 2014
Riesling- Sun Garden (Germany) 2014
Semillon/Sauvignon Blanc- The Corker (Australia) 2013



Garnacha- Condal (Spain) 2014
Italian Blend (Cab. Sauv., Nebbiolo, Merlot, Barbera)- L’Armangia (Italy) 2012
Malbec- Chilensis (Chile) 2013
Pinot Noir- Les Tours (Pays d’Oc, France) 2014
Tannat/Cab. Franc Blend- Domaine Mouréou (France) 2013

Inside the Connoisseur’s Cabinet
Cascade Blackcap Raspberry: Blended wheat & blond ales ages in oak barrels with blackcap raspberries for up to 14 months. 2015 vintage. 7.63% ABV

Cascade Sang Noir: Blended red ales aged in bourbon and wine barrels with bing cherries for up to 2 years. 2014 vintage. 9.8% ABV

Cascade Sang Rouge: Blended sour red ales aged in oak wine barrels and oak foundres for up to three years. 2013 vintage. 8.4% ABV
Cascade Strawberry: Blended wheat & blonde ales aged in oak barrels with wild strawberries & vanilla beans for up to 12 months. 2014 vintage. 7.56%